CommanderStrikeher’s #CBR4 Review #51: How to Run a Dog Business: Putting Your Career Where Your Heart Is by Veronica Boutelle
This is a book that is really only for professional dog trainers, but I need every credit I can get for my 52 books, dammit!
I’ve been a dog trainer for 4 1/2 years now, and I am constantly trying to better myself. Instead of reading yet another book about clicker training, or behavior modification, I decided to read one about the business aspects of my…business. I hate selling myself. I guess my self-esteem is too low, which is weird because I’m also a bit of an egomaniac. “Your dog will obey me because I have awesome psychic connections with animals!!!! Mwa ha ha ha!!!!!” Not really. OK, maybe.
Veronica Boutelle has some great advice on setting limits so your personal life doesn’t get swallowed up. She also recommends that you spend at least 30% of your time on marketing. She has advice on all of the legalities involved in starting your own businesses such as which licences you may need and how to get liability insurance. This was a very useful book, and I got a lot of great ideas.